Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8892 Articles

Display - Jan 31, 2026 Google finally lets developers see where Performance Max ads actually run

Google Ads API v23 channel reporting showing Search, YouTube, Display, Discover, Shopping breakdown

Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover.

by Luis Espada

AI - Jan 31, 2026 Music publishers sue Anthropic for $3 billion over pirated songs

AI brain with circuit board design on trial in courtroom with copyright symbols and musical notes

Major music publishers including Concord and Universal file massive copyright lawsuit against Anthropic claiming illegal downloads of 20,000 songs via BitTorrent from pirate sites.

by Luis Espada

Search - Jan 31, 2026 Cloudflare CEO: Google sees 3x more web content than OpenAI through crawler monopoly

Googlebot faces minimal blocking compared to AI crawlers across top domains analyzed by Cloudflare.

Cloudflare data shows Googlebot accesses 3.2x more unique URLs than OpenAI and 4.8x more than Microsoft, as UK regulator considers crawler separation mandate.

by Luis Espada

Data - Jan 29, 2026 Azerion adds GDR's location-based data to Hawk DSP without cookies

Geo-demographic targeting visualized: location pins over European city map show privacy-first advertising

Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs.

by Luis Espada

Display - Jan 29, 2026 Prebid stewards open-source sales agent publishers needed for AI buying

Prebid infrastructure network with AI agents navigating open-source advertising automation pathways

Prebid today took over the sales agent repository for agentic advertising from AgenticAdvertising.org, providing publishers neutral path to automated direct buying.

by Luis Espada

Display - Jan 29, 2026 IAB Tech Lab defines digital auction mechanics for ad buyers

Programmatic auction infrastructure showing bid streams converging at central auction core mechanism

IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

by Luis Espada

Social - Jan 29, 2026 Meta's ad business hits record $58B as AI drives conversion gains

Meta's AI advertising infrastructure visualized with neural networks processing $58B in quarterly revenue

Meta reports $58.1B advertising revenue in Q4 2025 with 24% growth as GEM model improvements and Advantage+ tools deliver conversion gains while video generation reaches $10B run-rate.

by Luis Espada

Video - Jan 29, 2026 YouTube forced Barb to halt UK TV measurement after legal threat

YouTube blocks independent UK TV measurement service amid data access dispute

Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.

by Luis Espada