Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8898 Articles

Video - Jan 18, 2026 BBC to make YouTube-first shows as traditional broadcasting crumbles

BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.

by Luis Espada

Data - Jan 18, 2026 AWS launches European Sovereign Cloud to address data sovereignty concerns

Map showing AWS European infrastructure locations across Dublin London Paris Frankfurt Zurich Milan Stockholm

Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.

by Luis Espada

Search - Jan 18, 2026 Microsoft adds customer goals and automation across Performance Max

11:07 Microsoft Advertising network showing connections across Bing, Outlook, Edge, and LinkedIn platforms

Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.

by Luis Espada

Video - Jan 18, 2026 Bruno Mars returns with new solo track, hits 42M views in first week

Bruno Mars I Just Might illustration retro 70s performance YouTube charts 2026

KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.

by Luis Espada

Social - Jan 18, 2026 Cat litter box maker sues competitor over alleged TikTok influencer deception

Automatic cat litter box lawsuit involves TikTok creators and competing pet product manufacturers

TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.

by Luis Espada

Video - Jan 17, 2026 Sesame Street becomes YouTube's biggest digital archive with 100+ episodes

Sesame Street characters including Elmo and Cookie Monster now streaming on YouTube

YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.

by Luis Espada

Data - Jan 17, 2026 Google Analytics drops three major features that will reshape how marketers track campaigns

Google Analytics Attribution Analysis report showing data-driven attribution credit across touchpoints and funnel stages

Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.

by Luis Espada

Search - Jan 17, 2026 Google appeals DOJ search ruling, asks to pause data-sharing remedies

Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.

by Luis Espada