Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8904 Articles

Search - Jan 18, 2026 Microsoft adds customer goals and automation across Performance Max

11:07 Microsoft Advertising network showing connections across Bing, Outlook, Edge, and LinkedIn platforms

Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.

by Luis Espada

Video - Jan 18, 2026 Bruno Mars returns with new solo track, hits 42M views in first week

Bruno Mars I Just Might illustration retro 70s performance YouTube charts 2026

KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.

by Luis Espada

Social - Jan 18, 2026 Cat litter box maker sues competitor over alleged TikTok influencer deception

Automatic cat litter box lawsuit involves TikTok creators and competing pet product manufacturers

TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.

by Luis Espada

Video - Jan 17, 2026 Sesame Street becomes YouTube's biggest digital archive with 100+ episodes

Sesame Street characters including Elmo and Cookie Monster now streaming on YouTube

YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.

by Luis Espada

Data - Jan 17, 2026 Google Analytics drops three major features that will reshape how marketers track campaigns

Google Analytics Attribution Analysis report showing data-driven attribution credit across touchpoints and funnel stages

Google yesterday integrated cross-channel budgeting alongside enhanced conversion management and attribution analysis in Google Analytics, marking significant changes to how advertisers optimize spending across platforms.

by Luis Espada

Search - Jan 17, 2026 Google appeals DOJ search ruling, asks to pause data-sharing remedies

Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.

by Luis Espada

Display - Jan 17, 2026 Media leaders expect 43% more traffic losses as AI reshapes journalism

Publishers prioritize investigations (+91) over service journalism (-42) as AI reshapes content

Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.

by Luis Espada

Retail - Jan 17, 2026 Google Merchant Center's 24-hour update promise fails by nine days

Google Merchant Center showing "Every 24 hours" update frequency claim contradicted by nine-day delays.

Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.

by Luis Espada