Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

Display - Jan 17, 2026 Media leaders expect 43% more traffic losses as AI reshapes journalism

Publishers prioritize investigations (+91) over service journalism (-42) as AI reshapes content

Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.

by Luis Espada

Retail - Jan 17, 2026 Google Merchant Center's 24-hour update promise fails by nine days

Google Merchant Center showing "Every 24 hours" update frequency claim contradicted by nine-day delays.

Emmanuel Flossie exposes automatic import delays compromising Shopping ads and remarketing campaigns across retail accounts.

by Luis Espada

Audio - Jan 17, 2026 Nearly half of podcast listeners never skip their favorite show

The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.

by Luis Espada

Audio - Jan 17, 2026 Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video

Salem Media Group's 91-station network spans major U.S. markets from coast to coast.

Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.

by Luis Espada

AI - Jan 17, 2026 Why Google won't put ads in Gemini — VP explains the strategy gap

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

by Luis Espada

AI - Jan 17, 2026 The ad industry won't hand LLMs 'the keys' to spend budgets

Human hand clicking to spend ad dollars - LLMs blocked from autonomous bidding authority

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

by Luis Espada

AI - Jan 17, 2026 IAB Spain's 2026 digital roadmap puts AI agents at advertising's center

IAB Spain Top Tendencias 2026 report cover analyzing digital advertising trends and agentic AI growth

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

by Luis Espada

Social - Jan 17, 2026 Why an advocacy platform CEO says the influencer manager role is dying

Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.

by Luis Espada