Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles

Data - Jan 17, 2026 Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming

Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.

by Luis Espada

Data - Jan 17, 2026 IAB Europe seeks industry input on ID solutions mapping

IAB Europe ID Matrix showing identity solution providers and use case mapping for addressability tools

IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.

by Luis Espada

Data - Jan 17, 2026 Belgian court hands IAB Europe a major TCF win

Belgian Market Court delivers IAB Europe ruling on TCF action plan validation appeal

IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.

by Luis Espada

Data - Jan 17, 2026 European advertisers struggle with trust gaps despite digital growth forecasts

Advertiser frustration with performance measurement hits 70% in IAB Europe survey across stakeholders

IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.

by Luis Espada

Display - Jan 17, 2026 Atlantic sues Google claiming ad tech cheated publishers out of billions

Google's ad tech monopoly depicted as demon draining publisher revenue through rigged auctions

The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.

by Luis Espada

Display - Jan 17, 2026 Platform failures hit publishers as AI commerce protocols arrive

Google Ad Manager dashboard showing $2.25k revenue drop during January platform failures

Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.

by Luis Espada

AI - Jan 17, 2026 ChatGPT opens ads to 700M users - here's what marketers need to know

ChatGPT ad example showing Harvest Groceries sponsored product placement below recipe suggestions

OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.

by Luis Espada

Social - Jan 17, 2026 X doubles creator revenue pool and offers $1M for top Article - but why?

X offers $1M prize for single Article as creator monetization shifts to timeline views

X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.

by Luis Espada