Luis Espada
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.
by Luis Espada
Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more.
by Luis Espada
Microsoft CEO launches personal blog dismissing content quality debates as the company privately admits its AI assistant fails basic tasks and struggles with adoption.
by Luis Espada
New Stanford-Harvard research reveals widely used AI models produce harmful medical recommendations at concerning rates, with most errors stemming from omissions rather than bad advice.
by Luis Espada
Tennessee Senator Becky Massey introduced SB 1493 making certain AI training a Class A felony, while Trump targets state AI laws through federal preemption.
by Luis Espada
A federal court has barred Nielsen from enforcing a contested pricing policy that radio giant Cumulus Media argued illegally leverages the measurement company's monopoly power over radio audience data.
by Luis Espada
Google's semantic search evolution forces publishers toward defensible journalism with unique data as AI summaries reduce clicks to shallow news coverage.
by Luis Espada
Meta researchers achieve 100× data efficiency using reinforcement learning for content moderation, outperforming supervised training while addressing label scarcity.
by Luis Espada