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Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8906 Articles
Search   -   Jan 02, 2026 India news sites plummet in Google's December update as Discover traffic collapses
Three major India news publishers show steep visibility drops in Google's December 2025 core update on SISTRIX chart.

Major India news publishers lost up to 70% visibility in Google's December core update as Wall Street Journal SEO editor flags dramatic drops in U.S. search results.

by Luis Espada
Data   -   Jan 02, 2026 Major browsers achieve cross-platform parity on web performance metrics
Largest Contentful Paint metric thresholds: 2.5s good, 4.0s poor performance for Core Web Vitals SEO

Safari 26.2 delivers final pieces needed to measure Core Web Vitals uniformly across Chrome, Firefox, and all major browsing environments, ending years of fragmented performance tracking for marketing professionals.

by Luis Espada
Video   -   Jan 02, 2026 Chris Pratt gambles everything on AI judge in 90-minute trial thriller
Mercy poster shows futuristic LAPD action as Amazon MGM targets theatrical-streaming ad strategy

Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.

by Luis Espada
Data   -   Jan 02, 2026 Google preparing to shut down Ads API v19 in February 2026
Google Ads API logo representing version 19 sunset announcement and developer migration deadline

Google Ads API version 19 will sunset on February 11, 2026. Developers must migrate to newer versions before all v19 requests begin failing across the platform.

by Luis Espada
AI   -   Jan 02, 2026 Google shares internal AI playbook after two years testing automation on environmental reports
Google AI playbook for sustainability reporting cover showing blue gradient text on white background

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.

by Luis Espada
AI   -   Jan 02, 2026 Algorithm chaos and power plays close digital advertising's turbulent year
Publishers versus Google platforms in digital advertising power struggle

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.

by Luis Espada
Search   -   Jan 02, 2026 SEO consultant tracks Google's shift from predictable to chaotic
Google SERP volatility visualization showing algorithmic shifts from 2021-2025 tracking major updates.

Analysis reveals declining confirmed updates from 10 in 2021 to 4 in 2025 while perceived volatility reaches record-breaking levels across algorithmic earthquakes.

by Luis Espada
Search   -   Jan 02, 2026 Google formalizes review requests nine months after feature launch
Google Business Profile icon with digital data streams representing review link documentation release

Google published official documentation for Business Profile review links and QR codes on December 31, ending months of unofficial feature usage.

by Luis Espada
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