Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8908 Articles

Data - Dec 27, 2025 Egypt finally implements data protection law after five-year delay

Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.

by Luis Espada

AI - Dec 27, 2025 Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps

Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.

by Luis Espada

Video - Dec 27, 2025 Lionsgate hands FreeWheel exclusive control of its FAST channel advertising

Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.

by Luis Espada

Search - Dec 27, 2025 Microsoft Advertising now gives exact match total control over ad auctions

Navah Hopkins explains Microsoft Ads exact match priority in December 2025 auction mechanics video

Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.

by Luis Espada

Search - Dec 26, 2025 SEO expert says websites lose rankings because they're doing too much SEO

SEO expert Lily Ray discusses ranking penalties from excessive optimization with Navneet Kaushal on podcast.

Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.

by Luis Espada

Audio - Dec 26, 2025 iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers

Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.

by Luis Espada

AI - Dec 26, 2025 Google's Gemini now lets users verify AI-generated video content

Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.

by Luis Espada

AI - Dec 26, 2025 Adobe teams with Runway to build AI video tools for creatives

Runway Gen-4.5 generates dynamic video from text prompts with realistic physics and motion consistency.

Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.

by Luis Espada