Full Circle Insights, Inc., makers of comprehensive marketing performance measurement solutions, today announced that the company has been named as a finalist for the 2016 SaaS awards in the Sales/Marketing category. 2016 marks the inaugural year of the SaaS awards, which are the sister program to the prominent Cloud
5W Public Relations, a top 20 independently owned PR firm in the US, has been named a 2016 PR News Agency Elite finalist in the category of Consumer Marketing for the agency's blogger outreach program on behalf of client jane iredale as well as in the category of
The National Football League (NFL), in an effort to further its international growth, has selected Lagardère Sports to amplify the league's social media and digital platforms in Germany. As part of the relationship, Lagardère Sports will leverage its digital expertise and robust European network to increase the NFL&
AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently a professor at the Stanford Graduate School of Business, Weintraub specializes in the economics and optimization of marketplaces, particularly, auction markets. He enjoys a broad mandate to drive new
A multi-week TV ad campaign featuring local sheriffs warning of the dangers posed by uncontrolled immigration and urging Congress and the president to enforce federal immigration laws was launched today. The ads, sponsored by the Federation for American Immigration Reform (FAIR), will air more than 40 times nationally and
Hitron Technologies Inc., the fastest-growing residential and business DOCSIS™ consumer premises equipment (CPE) manufacturer in North America, announced today that it has selected Bob Gold & Associates, a full-service public relations and marketing agency, to lead its communications program to promote its best-in-class Wi-Fi and
When advertising or marketing companies want to enter the U.S. market they usually set up an office in New York. Toronto-based creative agency Zulu Alpha Kilo has done something completely different. Hot on the heels of its 2016 Ad Age Small Agency of the Year win, the company
Bell today announced the availability of the new Home Hub 3000, offering the most powerful home Wi-Fi service in Canada, and the world's first fully wireless IPTV service with the Wireless 4K Whole Home PVR from Fibe TV. "Bell has taken the leadership position in Canadian
Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with
The new Expanded Text Ads, a new Adwords feature rolled out in July, do not have preference or priority on the ad ranking. This confirmation come in the Google Adwords Help, when Cassie, from Google, just wrote: "there will not be a preference given to expanded text ads vs.
Two student teams from Eastern Michigan University's Integrated Marketing Communications graduate program placed first (Gold award) and third (Bronze award) respectively in the 2016 Collegiate ECHO Marketing Challenge, a competition for students worldwide. The competition was presented by Marketing EDGE – a national nonprofit organization headquartered in New York
AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, opening up influencer marketing to all. CastingAsia, a platform that connects influencers to brands across Asia, allows everyone to build a free profile and represent brands that matter to them. A person needs simply to