Baidu and Snap renew sales partnership in China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their business through advertising.
Advertisers purchasing media through Baidu have access to all of Snapchat’s advertising formats, including Snap Ads, Story Ads, augmented reality Lenses, and Filters. Advertisers receive real-time measurement, and Snap offers advertisers third-party measurement partner options and the new Snap Pixel for e-commerce targeting and measurement.
Baidu’s regional presence, local language support, extensive knowledge of Snapchat, creative services, and account management and optimization resources make it easy for Chinese companies to advertise on Snapchat.
Snap reaches 190 million daily active users on average globally, including 80 million in North America alone.
“Our partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising,” said Sheng Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “We look forward to connecting with marketing executives in China and beyond on behalf of Snap to discuss the benefits of these advertising solutions.”