By Luís Daniel Rijo in Search News — Nov 30, 2023

Bing introduces Generative AI Captions

Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.

Generative AI Captions aims to revolutionize the way users interact with search results, making the search journey more efficient and effective.

Generative AI Captions leverage the capabilities of GPT-4, an AI model, to analyze search queries and extract key insights from relevant web pages. By distilling the essence of each page's content, Generative Captions present users with easily digestible snippets that quickly convey the core information.

This AI-powered summarization goes beyond simply mirroring the exact wording on a webpage. Bing employs techniques to ensure that the generated text is both accurate and informative, providing users with a clear understanding of each page's content.

Generative AI Captions are designed to enhance the user experience while respecting the control of website owners. Website owners can opt out of having Generative Captions created for their site by using the NOCACHE or NOARCHIVE tags. Additionally, Bing Chat tags and MAXSNIPPET and NOSNIPPET metatags provide further control over this feature.

It is possible that Bing Generative AI Captions could reduce the number of visits to web pages, but it is also possible that they could increase the number of visits. The impact of the feature will likely vary depending on the type of website and the quality of the AI captions.

For example, if a website has a lot of long-form content, then AI captions could help users to quickly scan the content and decide whether or not they want to read the whole article. This could lead to a decrease in the number of visits to the website, as users may be able to get the information they need from the AI captions alone.

However, if a website has a lot of high-quality visual content, then AI captions could actually increase the number of visits to the website. This is because the AI captions could help users to understand the content of the images and videos, which could make them more likely to click on the website to learn more.

Overall, the impact of Bing Generative AI Captions on the number of visits to web pages is likely to be mixed. Some websites may see a decrease in visits, while others may see an increase. The impact of the feature will likely depend on the type of website and the quality of the AI captions.

Here are some additional factors that could affect the impact of Bing Generative AI Captions on the number of visits to web pages:

The length of the AI captions
The accuracy of the AI captions
The way that the AI captions are displayed on the search results page
The user's search intent

It is still too early to say for sure what the overall impact of Bing Generative AI Captions will be on the number of visits to web pages. However, it is clear that the feature has the potential to both increase and decrease the number of visits, depending on the website and the user.

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