Bold Screen Media partners with Pixalate to offer IVT protection

Bold Screen Media this week announced a partnership with Pixalate to offer IVT protection solutions for their cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen has enlisted Pixalate.

Pixalate recently became the first and only company accredited by the Media Ratings Council, Inc. (MRC) for over-the-top (OTT) invalid traffic (IVT) detection and filtration.

“Pixalate offers the only MRC accredited solutions to support and have the immediate sophistication around OTT/CTV environments. Additionally, the extra IVT insights the solutions provide, coupled with their excellent customer service, make the partnership ideal for our buyers. Not only are we safeguarding our brands from IVT across any environment, but we also get protection from other threats to brand reputation and security."


Dan Alexander, CEO of Bold Screen Media