The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to opt-in to view ads for earning BAT. BAT means Basic Attention Tokens. Brave Ads have a 70 percent revenue share to users and are enabled by default when users opt into Brave Rewards.
Users can transfer earned BAT out of their Brave Rewards wallet and convert the tokens to many digital assets and fiat currencies.
Brave browser automatically blocks all ads from publishers using ad servers, and now Brave is selling ads on top of those websites. The business model was first started by Adblock Plus, which is doing similar to Acceptable Ads, but without the revenue share to users.
The targeting matching happens directly on the user’s device, and the data is never sent to anyone, Brave guarantees.
Brave says it has already delivered nearly 475 ad campaigns, from brands such as Intel, Pizza Hut, and Home Chef.
Nov 14, 2019 . Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn .
Read more
Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.
Nielsen launches The Record: a look at U.S. ad-supported audio habits
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Google EU user consent policy now applies to Switzerland
Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.
Prime Video unveils summer lineup with documentaries, comedies, and action films
Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.