Magnite yesterday announced a new partnership with Brightcove, a video hosting and publishing platform. Brightcove will integrate SpringServe, Magnite's ad server, and use Magnite SSP to help their customers monetize unsold ad opportunities.
Magnite says the integration of the SpringServe ad server will give Brightcove’s customers a view of available ad inventory and an opportunity to better monetize their video content.
“The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers’ efforts to monetize their video content,” said Marc DeBevoise, CEO of Brightcove. “This integration with Magnite and SpringServe is a key step to enabling us to provide our customers with best-in-class solutions to meet their needs, allowing them to increase their ad fill rate and generate better CPMs.”