Brightcove launches Cloud Playout 2.0

Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.

Key Benefits of Brightcove Cloud Playout 2.0:

• Effortless Channel Creation: Build new linear channels within minutes using existing content libraries and live streams. Enhance the viewer experience with a built-in linear scheduler and electronic program guide (EPG) for apps and FAST platforms.
• Expanded Reach and Engagement: Deliver your channels to both your own apps and popular FAST aggregators, attracting new audiences while deepening engagement with existing viewers.
• Flexible Monetization: Optimize revenue with a multi-pronged monetization approach. This includes Server-Side Ad Insertion (SSAI), ad inventory management through the Brightcove Ad Monetization service, and launching free, ad-supported streaming TV (FAST) channels.
• Maximized Efficiency: Centralize all aspects of linear channel management within one platform, saving time and resources by streamlining workflows.
• Data-Driven Insights: Integrate with Brightcove's analytics tools to understand viewing habits and make informed decisions about programming and promotions.

“Cloud Playout 2.0 gives media companies an efficient way to grow reach, increase engagement, and monetize their content,” said Scott Levine, Chief Product Officer at Brightcove. “This expansion creates a centralized platform for driving new business models, content windows, and experiences, allowing our customers to save time, money and resources. Cloud Playout 2.0 works with our leading monetization and insights tools to ensure every stream drives business value and enables our customers to delight their audience.”