DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

Structured Data Files (SDFs) are files used by advertisers to manage large amounts of campaign and inventory data within Google's Display & Video 360 advertising platform. Think of them as advanced spreadsheets designed to handle complex advertising information.

Google regularly updates its tools to add features, improve security, and streamline workflows. Deprecating older versions helps them focus on providing the best possible experience with the most up-to-date technology.

Advertisers currently using SDF v5.5 will need to migrate their data to SDF v7. Google has provided a migration guide, and users are encouraged to begin this transition well before the October 3rd deadline. After that date, SDF v5.5 will no longer be supported.

Google provides a detailed migration guide to assist users with transferring their data to the newer version.

Key Takeaways

• Google is phasing out SDF v5.5.
• The deadline for switching to SDF v7 is October 3, 2024.
• Failure to upgrade may lead to disruptions in advertising data management.