“Buy with Prime” increases shopper conversion by 25%

Amazon yesterday said “Buy with Prime” has shown an increase of shopper conversion by an average of 25%. Buy with Prime, launched in April last year, enables merchants to use benefits of Amazon Prime in their own online stores.

According to Amazon, Buy with Prime will be widely available to U.S.-based merchants by January 31. Previously, Buy with Prime was available to merchants by invitation only. And Amazon also launched Reviews from Amazon. Buy with Prime merchants are now able to display ratings and reviews from Amazon customers on their own online stores for no additional cost.

Amazon clarifies that when an Amazon shopper leaves a rating and review for a brand’s product on Amazon.com, the same rating and review will now appear on the product pages of a merchant’s own online store, wherever Buy with Prime is enabled.