Cadent buys 4INFO

Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

Cadent
Cadent

Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

Cadent and 4INFO have been technology partners since 2018. Cadent provides data-driven solutions for buying and selling TV advertising. 4INFO is an identity company that maps consumers to all of their connected devices in a household.

Cadent says 4INFO’s data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household. This will enable TV advertisers to de-duplicate and map audience segments into the full universe of television, providing a measurement of targeted reach.

Nick Troiano, CEO of Cadent, wrote that Cadent is "now uniquely positioned to unify advertising across cable, broadcast, addressable, and OTT/CTV with a unique view of audiences."

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe