Canada Podcast Landscape: insights from Triton Digital's March 2024 Ranker
Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.
![Canada Podcast Ranker](/content/images/size/w2000/2024/04/Canada-Podcast-Ranker.webp)
Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.
French-Language Podcasts: Familiar names dominated the top spots for French-language podcasts. Radio Canada's "Le Radiojournal" maintained its position at #1, followed by "Les chroniques de Pierre-Yves McSween" (Cogeco Media) at #2 and "Richard Martineau" (QUB) at #3.
English-Language Podcasts: CBC/Radio-Canada continued its strong showing in the English-language category, with "Front Burner," "The World This Hour," and "The Current" holding the top three positions for another month.
Top Overall Podcast: While the top spots for Canadian-produced podcasts remained consistent, the most downloaded podcast overall was once again "Dateline NBC" (NBCUniversal News Group).
Network Performance: SiriusXM Podcast Network retained its lead in the Top Networks Report with 3.6 million average weekly downloads, followed by Wondery Network (1.86 million) and CBC/Radio-Canada (1.58 million).
New Entrants: The March ranker saw several new podcast debuts, including "Three" (SiriusXM Podcast Network), "Shawn Ryan Show" (Cumulus Podcast Network), "SERIALously?!" (Audioboom), and "Dave & Chuck the Freak: Full Show" (Beasley Media Group). Notably, this month also welcomed three new sales networks to the Canada Podcast Ranker: Cumulus Podcast Network, Beasley Media Group, and Focus On the Family.
Benefits for marketers
The Canada Podcast Ranker offers valuable insights for marketers looking to leverage podcasts to reach their target audience. By understanding which podcasts are popular and which networks deliver high listenership, marketers can make informed decisions about where to place their advertising dollars.
Triton's Podcast Metrics measurement service, used to compile the Ranker, adheres to the IAB Podcast Technical Measurement Guidelines (v2.1). This ensures consistent and reliable data, eliminating discrepancies caused by self-reported metrics. This transparency is crucial for marketers who need accurate information to make strategic decisions.
This information can be particularly useful for marketers in the following ways:
- Identifying Popular Podcasts: Marketers can use the Ranker to identify podcasts that resonate with their target audience based on genre, network, or language.
- Evaluating Network Performance: Understanding which networks deliver the most listeners helps marketers choose the best platforms for their advertising campaigns.
- Tracking Trends: The Ranker allows marketers to track trends over time, identifying emerging podcasts and audience preferences.
- Making Data-Driven Decisions: By leveraging the Ranker's insights, marketers can make data-driven decisions about their podcast advertising strategies.
Overall, the Canada Podcast Ranker from Triton Digital provides valuable insights into the Canadian podcast landscape, empowering marketers to make informed decisions and reach their target audience effectively.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers