Castbox podcast platform now integrated in Waze
Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.
![Castbox podcast platform now integrated in Waze](/content/images/size/w2000/2021/08/castbox-waze-integration.jpg)
Castbox this month announced its integration with Waze, the community-based navigation app owned by Google. The integration gives drivers an easy way to listen to podcasts on Castbox while navigating to their destination with the Waze app.
According to the 2019 Infinite Dial report, 26 percent of Americans listen to podcasts in the car.
“The beauty of podcasts is that listeners can engage in other activities while fully immersing themselves in the content they love, which makes it the perfect medium for daily commutes and long drives,” said Renee Wang, founder and CEO of Castbox. “Our integration with Waze lets us keep our listeners continuously engaged in their favorite shows while ensuring a safer, more enjoyable journey.”
Users that have both apps installed on their smartphones can connect Waze to Castbox by tapping the audio icon in the Waze app and selecting Castbox from the list of supported apps. Once connected, users can access playback controls to pause, skip, or restart podcast episodes without ever leaving the navigation screen. From the Castbox app, listeners can receive turn-by-turn traffic directions while accessing all of the app’s features and podcast libraries. Switching between the two apps takes only a tap.
The new feature was built using the Waze Audio Kit, a developer toolset that allows approved partners like Castbox to fully integrate their apps with the Waze Audio Player.
“Our partnership with Castbox expands on our mission to strengthen the Waze ecosystem by integrating with apps and services that complement and enhance the driver experience,” said Adam Fried, Head of Global Partnerships at Waze. “We’re pleased to be working with Castbox to give our users more ways to enjoy their favorite audio content while they’re on the road.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers