Connected TV

Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.

Most popular apps on Connected TV´s include Netflix, Amazon Prime, Hulu, Pandora, and Youtube.

Many TV´s are already connected by default. The TV manufacturers call them Smart TV. If the TV is not connected, users can plug in a device to connect them. Most popular offers are Chromecast from Google, Fire TV, from Amazon, Apple TV, from Apple and Roku.

Video ads are shown to viewers when they load a video on the application. Normally the ads can be pre-roll, mid-roll, or post-roll. SpotX reported explosive growth in OTT ad spends in 2017.

---

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

• Amazon launches Target Promotion for Sponsored Products advertisers
• Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
• FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
• Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
• Meta tackles Nigerian financial Sextortion Scams in massive account purge
• FTC launches probe into surveillance pricing practices of eight companies
• Location-based advertising: revolutionizing digital marketing strategies
• Reddit's exclusive Search Deal with Google raises concerns over AI Data
• Netflix surges in Nielsen rankings, streaming dominates TV consumption
• Kargo and TikTok partner to enhance offline sales insights for advertisers