Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy. This policy mandates that users provide explicit consent for their personal data to be shared with Google for advertising purposes. A Consent Management Platform (CMP) provides a streamlined solution to collect and manage this crucial user consent, ensuring compliance with data regulations.

The primary driver behind CMPs is the rise of comprehensive data privacy regulations like the European Union's General Data Protection Regulation (GDPR), California's Consumer Privacy Act (CCPA), and similar laws emerging worldwide.

Consent Management Platforms emerged as a technological solution to help companies comply with these regulations. CMPs streamline the process of giving users easy-to-understand choices about data collection and processing.

Google Consent Mode v2

Without consent, only end users outside the EEA are now included in audiences used by GA linked advertising products.

Advertisers that want EEA users included in audiences, using Analytics data with a Google service, such as Google Ads, Play, Display & Video 360 or others, need consent from the users in EEA.

Google uses 2 parameters from the Consent Manager Platforms to receive those signals.

What is a CMP?

A CMP is a software tool that enables website owners and publishers to gather, store, and manage user consent preferences regarding the use of their personal data for advertising and tracking purposes.

CMPs typically display a banner or pop-up on the website, offering users choices to accept or reject cookies and other tracking technologies.

Why Use a CMP?

• Compliance: CMPs are essential for achieving compliance with privacy regulations like the General Data Protection Regulation (GDPR) and the ePrivacy Directive (Cookie Law) in the EEA.
• Transparency: CMPs provide users with clear and understandable information on how their data is collected and used, building trust between the website and its visitors.
• Control: CMPs give website owners and publishers more control over the data collection process.

Google CMP Partners

Google works with a network of certified CMPs to help website owners manage user consent and improve the accuracy of advertising personalization and measurements.

Choosing a Google CMP Partner

When selecting a CMP partner, consider factors like the supported languages and countries, pricing models, and the level of technical expertise required for successful implementation. Additionally, pay attention to the partner's support model—having a dedicated support team can be invaluable when troubleshooting or onboarding a complex CMP setup.

Let's explore Google CMP partners:

axeptio

Axeptio is a Consent Management Platform (CMP) designed to help websites and apps comply with data privacy regulations such as the GDPR. It provides user-friendly interfaces for collecting and managing visitor consent regarding cookies and other tracking technologies. Axeptio was founded in 2017 in Montpellier, France.

• Languages supported: French, English, Italian, German, Spanish, Portuguese, and Dutch
• Countries supported: GDPR (EU), NFADP (CH), Law 25 (Canada), CCPA (US)
• Platforms supported: Web (incl. mobile), iOS, Android
• Pricing: Free to Enterprise and Agency plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Available for all customers, premium customers have a dedicated Customer Success Manager.
• Troubleshooting support: Available for all customers, premium customers have a dedicated Customer Success Manager.

Commanders Act

Commanders Act is a European company specializing in customer data management. It provides a Consent Management Platform (CMP) along with other data collection and activation tools designed to help businesses comply with privacy laws like the GDPR. The company was founded in Paris in 2010 under the name "TagCommander".

• Languages supported: No limitations
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile), iOS, Android
• Pricing: Usage-based, adapts to site traffic
• Customer ability: Ability to deploy via Google Tag Manager
• Implementation support: Available for all customers via phone, email, and chat
• Troubleshooting support: Available for all customers via phone, email, and chat

Complianz

Complianz is a Consent Management Platform (CMP) specifically designed for WordPress websites. It helps website owners seamlessly comply with data privacy regulations like the GDPR, CCPA, and others. The company was founded in 2019 with the goal of making privacy compliance accessible and understandable for everyone. Complianz offers a suite of tools to manage cookie consent, generate privacy documents (like privacy policies), and scan websites to identify data usage.

• Languages supported: 24 languages
• Countries supported: European Union, UK, US, CA, AU, ZA, BR
• Platforms supported: Web (incl. mobile)
• Pricing: Personal to Agencies plans
• Customer ability: Ability to change code on website or use Google Tag Manager
• Implementation support: Available for all customers, including troubleshooting guidance (but not active implementation).
• Troubleshooting support: Available for all customers, offering documentation and how-to resources.

ConsentManager

ConsentManager is a Consent Management Platform (CMP) designed to assist websites and apps in complying with data privacy regulations like the GDPR. Founded in 2018 in Sweden, it offers a straightforward solution for collecting, managing, and documenting user consent preferences. ConsentManager simplifies the process of giving users transparency and control over how their personal data is used, facilitating compliance and fostering trust for businesses that utilize its platform.

• Languages supported: All EU languages & many more (e.g., Russian, Chinese, Arabic, etc.)
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile), iOS, Android, Android TV, Unity, React Native, Tizen, WebOS, Hbb TV, and many more
• Pricing: Beginner to Enterprise plans, with dedicated account managers for higher tiers
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Extensive documentation and help center for all customers; dedicated account managers for higher tiers.
• Troubleshooting support: Ticket system for lower tiers, phone/online conference for Agency and Enterprise customers.

Cookiebot

Cookiebot is a Consent Management Platform (CMP) designed to help websites and apps comply with data privacy regulations like the GDPR and CCPA. It provides tools to scan for cookies and trackers, present clear consent options to users, and document those user choices. Cookiebot was founded in 2012 by Danish entrepreneur Daniel Johannsen.

• Languages supported: EN, DE, FR, IT, ES, DA in the UI; 47+ languages for banner
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile)
• Pricing: Free to Premium Large plans, based on the number of subpages
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Extensive documentation, help center, and trial consultations.
• Troubleshooting support: Available for all customers

CookieFirst

CookieFirst is a Consent Management Platform (CMP) designed to assist businesses in complying with international privacy regulations like the GDPR, ePrivacy, CCPA, and others. It offers features like automated cookie consent banners, periodic cookie scans, and an automated cookie policy generator. Founded in 2019, CookieFirst helps streamline the process of managing user consent for data processing on websites and apps.

• Languages supported: EN, DE, FR, ES, NL, PL, IT, JP, PT in the UI; 44+ languages for banner
• Countries supported: No limitations
• Platforms supported: All web technologies that allow a consent banner script
• Pricing: Basic to custom pricing (for high-traffic domains)
• Customer ability: Ability to change code on website or use Google Tag Manager
• Implementation support: Video call and ticket support; additional phone support for enterprise
• Troubleshooting support: Video call and ticket support; additional phone support for enterprise.

Cookie Information

Cookie Information is a privacy technology company specializing in consent management solutions. Founded in 2011, Cookie Information aims to help organizations comply with data privacy regulations like the GDPR and ePrivacy Directive. Their flagship product is a Consent Management Platform (CMP) that gives website and app owners a user-friendly way to obtain and manage the consent of their visitors regarding data collection practices.

• Languages supported: 44 languages
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile), iOS, Android
• Pricing: Essential to Enterprise plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Onboarding support with short reply times, technical documentation, and dedicated account management.
• Troubleshooting support: Short reply times, technical documentation, and dedicated account management.

Cookie Script

Cookie Script is a company that offers a consent management platform and it was founded in 2014.

• Languages supported: 34 languages
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile)
• Pricing: Free to Agencies plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Available free of charge for all customers via email, ticket system, or live chat
• Troubleshooting support: Available free of charge for all customers via email, ticket system, or live chat

CookieYes

CookieYes is a Consent Management Platform (CMP) designed to help websites and apps comply with data privacy regulations like the GDPR and CCPA. It provides tools to manage cookie consent banners, scan your website for cookies, and maintain records of user consent preferences. CookieYes was founded in 2018.

• Languages supported: 175+ languages
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile)
• Pricing: Free to Ultimate plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Help guides, videos, and ticket/email support for all customers
• Troubleshooting support: Help guides, videos, and ticket/email support for all customers

Didomi

Didomi is a Consent Management Platform (CMP) that helps companies comply with privacy regulations like the GDPR and CCPA. It provides tools for websites and apps to obtain, store, and manage user consent for data collection and processing. Founded in 2017, Didomi aims to simplify the process of respecting user privacy choices while allowing businesses to leverage data responsibly.

• Languages supported: No limitations
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile), iOS, Android, AMP, Unity, React Native, Connected TV
• Pricing: Custom, based on monthly unique visitors
• Customer ability: No expertise required - onboarding via sales team
• Implementation support: Comprehensive onboarding, training, and ongoing support available to all customers. Support tiers with features like Dedicated Customer Success Managers.
• Troubleshooting support: Extensive online Help Center, developer documentation, and response/resolution commitments based on support tiers.

iubenda

Iubenda is a company that provides online tools to help website and app owners comply with various privacy laws around the world. Their services include generating privacy and cookie policies, terms and conditions, and setting up consent management solutions (like cookie banners). Iubenda was founded in 2011 in Italy to simplify the process of making businesses legally compliant online.

• Languages supported: EN, IT, DE, ES, FR, PT, PT (BR), NL, DA, SE, RU
• Countries supported: EN, IT, DE, ES, FR, PT, PT (BR), NL, DA, SE, RU
• Platforms supported: Web (incl. mobile), iOS, Android, CTV
• Pricing: Free to Ultimate plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Available for all users via email, ticket, or Google Meet; legal team support for agencies and enterprise clients.
• Troubleshooting support: Available for all users via live chat, email, or ticket during business hours; priority/telephone support for agencies and enterprise clients.

OneTrust

OneTrust is a software company specializing in privacy, security, and data governance solutions. Founded in 2016, OneTrust helps businesses comply with various data privacy regulations like the GDPR, CCPA, and others. Their software platform provides tools for consent management, data mapping, breach response, and cookie compliance, aiming to centralize and streamline privacy management across organizations.

• Languages supported: 300+, with the ability to request additional languages
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile & CTV), iOS, Android, Roku, Unity, Xamarin
• Pricing: Based on visitor traffic, websites, and apps in scope
• Customer ability: No expertise required - onboarding via sales team
• Implementation support: Support services and implementation guides for all customers, dedicated support includes implementation specialists.
• Troubleshooting support: Troubleshooting guides available; dedicated support from implementation specialists

Osano

Osano is a data privacy platform that helps companies manage their compliance with various data privacy regulations. It provides tools for consent management, data subject requests, vendor monitoring, and more. Osano was founded in 2018 to simplify the complexity of adhering to data privacy laws and make it easier for businesses to respect the privacy rights of their users.

• Languages supported: 50+ languages and countries
• Countries supported: 50+ languages and countries
• Platforms supported: Web (incl. mobile), iOS
• Pricing: Free to Premier plans
• Customer ability: Ability to change code on website
• Implementation support: Comprehensive how-to guides and product documentation for all customers; Implementation Manager for premier customers.
• Troubleshooting support: Setup manuals, FAQs, Guides, and ticket support for all customers, Premier customers get priority support with email, live chat, and video options.

Secure Privacy

Secure Privacy is a company specializing in privacy compliance solutions. Their platform helps businesses automate cookie consent, manage visitor preferences, and maintain updated privacy policies and cookie declarations to align with international data privacy laws. Secure Privacy was founded in 2017.

• Languages supported: 80+ languages supported.
• Countries supported: 65+ countries supported, 40+ legal templates included.
• Platforms supported: Web (incl. mobile), iOS, Android
• Pricing: Business to Enterprise plans
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Extensive online help center and developer documentation for all customers. Advanced and Enterprise Plan customers have dedicated Customer Success Managers.
• Troubleshooting support: Knowledgebase available to all customers, 2nd-level development support available on Advanced and Enterprise plans, which also include access to compliance and solution experts.

Sirdata

Sirdata is a technology company specializing in data collection and advertising technology. Founded in Paris, France in 2012, Sirdata helps publishers, advertisers, and data partners manage and process user data respectfully with a strong focus on transparency and user consent. Their solutions include a Consent Management Platform (CMP) to comply with data privacy regulations such as GDPR.

• Languages supported: 18 languages supported
• Countries supported: 18 countries supported (see list within the article)
• Platforms supported: Web (incl. mobile), Google AMP
• Pricing: No set-up fees, charges based on the number of hits - starting from €25 / month
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Available for all customers by email or phone (charged as part of professional services)
• Troubleshooting support: Available for all customers by email or phone (free of charge)

Termly

Termly is a compliance platform that helps businesses of various sizes easily comply with data privacy regulations like GDPR and CCPA. It provides tools for generating essential privacy policies, cookie consent banners, and other compliance solutions. Founded in 2018, Termly aims to simplify the often complex world of data privacy compliance, making it accessible and affordable for businesses.

• Languages supported: EN, DA, DE, GR, ES, FN. FR, HU, IT, NL, PL, PT (BR), SE
• Countries supported: US, EU, GB, AR, AU, BR, CA, CL, CN, CO, CZ, HK, IN, JP, KZ, MY, MX, MA, NZ, NG, PH, SG, ZA, KR, CH, TW, TR
• Platforms supported: Web (incl. mobile)
• Pricing: Free to Agencies plans
• Customer ability: Ability to change code on website or use Google Tag Manager
• Implementation support: Available for all users through phone, chat, and email
• Troubleshooting support: Available for all users through phone, chat, and email

TrustArc

TrustArc (formerly known as TRUSTe) is a privacy compliance technology company founded in 1997. It offers software and services designed to help organizations manage their privacy practices in accordance with various global regulations. TrustArc's solutions include consent management platforms, data mapping, risk assessments, and certifications that demonstrate a commitment to responsible data handling.

• Languages supported: 42 languages supported
• Countries supported: Geo-detection for consents in all countries, US states, and Canadian provinces
• Platforms supported: Web (incl. mobile), iOS, Android
• Pricing: Standard self-serve or managed service
• Customer ability: Ability to change code on website or use Google Tag Manager
• Implementation support: Dedicated Account Manager and support via email/conference call for all. Managed services add-on includes a Technical Account Manager (for onboarding, training, & troubleshooting).
• Troubleshooting support: Dedicated Account Manager and support via email/conference call for all. Managed services add-on includes a Technical Account Manager.

Usercentrics

Usercentrics is a leading provider of Consent Management Platforms (CMPs). The company was founded in 2012, and its technology helps businesses comply with data privacy regulations like the GDPR and CCPA. Usercentrics' CMPs provide website and app owners with a user-friendly way to collect, manage, and document user consent for data collection and processing, ensuring both regulatory compliance and a focus on building user trust.

• Languages supported: English in UI and 60 languages in the banner design
• Countries supported: No limitations
• Platforms supported: Web (incl. mobile), iOS, Android, Unity
• Pricing: Starter to Premium plans (based on # of sessions/month)
• Customer ability: Ability to change code on website, install a CMS plugin, or use Google Tag Manager
• Implementation support: Extensive documentation and help center for all customers. Premium customers have access to a dedicated Customer Success Manager..
• Troubleshooting support: Customer care and technical support for all customers. Premium customers have a dedicated Customer Success Manager.