Criteo launches a self-service ad platform for retail ads

Criteo this week announced the launch of a new self-service retail media ad platform. Criteo says the new platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.

Retargeting solutions represented 87% of Criteo’s revenue in the first quarter of 2020.

According to Criteo, the retail media ad platform can deliver consent-based, personalized advertising without relying on third-party cookies.

The Criteo Retail Media ad platform is available in the U.S. and Canada. Criteo says it is planning the release in EMEA and APAC later in 2020.

“Criteo has built the technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales,” said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo. “We’re thrilled to now offer a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics. This will truly accelerate retail media to the next level of brand investment.”