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By Luís Daniel Rijo in Display News —

Curated Deals

Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.

Curated Deals
Curated Deals

Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.

There are a number of reasons why curated deals are becoming increasingly popular. First, they offer advertisers greater control over their ad spend. By purchasing curated deals, advertisers can be sure that their ads are being seen by the right people. Second, curated deals can help advertisers improve their campaign performance. By focusing on high-quality inventory, advertisers can achieve higher viewability rates and click-through rates. Third, curated deals can help advertisers save time and money. By purchasing curated deals, advertisers can avoid the need to manually negotiate with individual publishers.

Benefits of using curated deals

There are a number of benefits to using curated deals. These benefits include:

  • Increased control over ad spend
  • Improved campaign performance
  • Reduced time and expense
  • Access to high-quality inventory
  • Greater transparency

How can advertisers get started with curated deals?

There are a few different ways for advertisers to get started with curated deals. Advertisers can work with their demand-side platform (DSP) to access curated deals. Advertisers can also purchase curated deals directly from publishers.

What are the challenges of using curated deals?

There are a few challenges associated with using curated deals. These challenges include:

  • Advertisers need to identify and vet publishers
  • Advertisers need to negotiate with publishers
  • Advertisers need to manage multiple deals

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