DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV
PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
SLING TV will gain access to premium ad inventory through PubMatic's supply path optimization partners.
This allows advertisers to target more specific audiences and improve campaign ROI.
The partnership comes amid rising demand for ad-supported streaming services.
DISH Media will provide valuable content signals to advertisers for better targeting.
PubMatic's buyers gain access to premium SLING TV inventory and live sports content.
“This year is shaping up to be a monumental year for CTV advertising as targeting signals disappear from other digital channels and the political season drives increased live TV viewership,” said Nicole Scaglione, VP, CTV/OTT and Online Video at PubMatic. “We are excited to partner with DISH Media to offer our advertisers access to the valuable inventory on SLING and enable them to tap into rich targeting signals to drive their campaign objectives.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Reddit launches Dynamic Product Ads
Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
HubSpot unveils major updates at Spotlight, including all-new service hub and content hub
The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.
Taboola launches Taboola Select targeting large advertisers with premium publisher network
Taboola Select represents a first for the company, offering advertisers access to performance-driven campaigns through a highly vetted subset - just 15% - of Taboola's top publishers in the United States.
Google restricts new publications in Publisher Center
Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.