Display & Video 360 API receives update, enhances programmability and targeting capabilities
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
A key enhancement introduced in this update is the addition of a new floodlightGroups.floodlightActivities service. This service enables programmatic retrieval of FloodlightActivity resources, previously only accessible through Entity Read Files. This simplifies the process of managing Floodlight activity data and integrating it into programmatic campaigns.
Advertisers now have the ability to explicitly specify whether a YouTube & Partners line item should target inventory on Google TV. This granular control over inventory targeting empowers advertisers to ensure their campaigns reach the right audience across the growing Google TV platform.
The update introduces a new field, User.lastLoginTime, which captures the last login time for a Display & Video 360 user. This addition provides advertisers with valuable insights into user engagement and campaign performance.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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