Display & Video 360 API receives update, enhances programmability and targeting capabilities
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
![DV360 logo](/content/images/size/w2000/2024/01/dv360-logo.webp)
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
A key enhancement introduced in this update is the addition of a new floodlightGroups.floodlightActivities
service. This service enables programmatic retrieval of FloodlightActivity
resources, previously only accessible through Entity Read Files
. This simplifies the process of managing Floodlight activity data and integrating it into programmatic campaigns.
Advertisers now have the ability to explicitly specify whether a YouTube & Partners line item should target inventory on Google TV. This granular control over inventory targeting empowers advertisers to ensure their campaigns reach the right audience across the growing Google TV platform.
The update introduces a new field, User.lastLoginTime
, which captures the last login time for a Display & Video 360 user. This addition provides advertisers with valuable insights into user engagement and campaign performance.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers