DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.
LaVecchia was previously Head of Agency Development & Partnerships at Teads, where he was responsible for the North American region. Prior to Teads, LaVecchia served as Vice President Sales, Strategy & Agency Development at mobile location platform, Verve.
According to DoubleVerify, LaVecchia will be responsible for leading the company’s efforts with brands and agencies in North America – helping them to define and implement online advertising strategies to maximize media quality and drive campaign performance.
“DoubleVerify has continued to rapidly expand, becoming a trusted partner for brands and platforms alike as the issues of transparency, quality, brand reputation, and performance have grown more vital and complex,” said Mark Pearlstein, CRO of Doubleverify. “Hiring a proven leader like Gian ensures we can better align and address the needs of our agency and brand customers, and tailor our products, solutions and services to satisfy their complex business requirements.”