DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads.
According to DoubleVerify, the initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop.
The DoubleVerify measurement of display advertising will be launched later this year.
“We continue to invest in relationships with industry-leading third-party measurement providers like DV. We believe it is a critical component in helping our advertising partners better measure the impact of their media spend and ensure consistent quality controls across their omnichannel campaigns.”Bruce Falck, Revenue Product Lead at Twitter.
Using third-party measurement enables advertisers to gain an understanding of video viewable trends, audibility, and viewability by device type, video fraud by
“We are excited to announce Twitter as our newest digital platform partner. Our partnership reinforces DoubleVerify’s commitment to deliver the new standard of marketing performance and to provide our brand clients with increased clarity and confidence in their digital investment.”Wayne Gattinella, CEO of DoubleVerify