DoubleVerify (DV) today announced it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts. This expansion will enable brands to validate the safety and suitability of their campaigns across this growing short-form video platform.
YouTube Shorts is a mobile-first video platform that enables creators to share short, vertical videos with an audience of over 2 billion logged-in users every month. With the expansion of the brand safety and suitability measurement to YouTube Shorts, advertisers can now measure and verify their campaigns across this entire ecosystem.
Benefits of the expansion
- Accurate classification: DV leverages a combination of manual reviews and proprietary AI-driven tools to accurately classify YouTube Shorts videos across all GARM brand safety and suitability categories, additional DV suitability categories and 40+ supported languages.
- Consistent settings and metrics: Advertisers can access industry-standard GARM-aligned brand safety and suitability settings and leverage the same level of insights across different platforms and publishers to inform future media planning and buying decisions across media.
- Trusted measurement: Advertisers can gain confidence by leveraging an independent, third-party verification provider to authenticate their YouTube Shorts campaigns.
In 2011, DV began providing viewability and invalid traffic measurement across YouTube and Google ad serving solutions. In 2018, DV became a Google measurement partner for brand safety and viewability. In 2020, DV launched Authentic Brand Suitability on Google Display & Video 360. In 2022, DV was the first verification provider to earn MRC accreditation for independent third-party viewability reporting on YouTube.