DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%, advertiser direct revenue of $31.7 million, advertiser programmatic revenue of $37.9 million, an increase of 57%. Supply-Side revenue was $7.0 million, an increase of 35%.

DoubleVerify says the numbers are driven by growth in the volume of media transactions measured. Doubleverify expects a full year revenue of $325 to $330 million.

“We delivered an outstanding second quarter fueled by record Programmatic Revenue as advertisers adopted our industry-leading Authentic Brand Safety solution on Google’s DV360 and additional programmatic buying platforms,” said Mark Zagorski, CEO of DoubleVerify.

DoubleVerify highlights the growth in the Authentic Brand Safety revenues, by 112% year-over-year in the second quarter, driven by wide adoption on Google’s DV360 and a second-quarter launch on other programmatic buying platforms including Adform, Quantcast and PulsePoint.

DoubleVerify says it has doubled the number of weekly advertisers using DV Custom Contextual™ in the second quarter compared to the first quarter of 2021 as the targeting solution was made available to programmatic advertisers through The Trade Desk, MediaMath, Adform, Amazon, Verizon Media and Xandr.

“Our revenue growth expectations for the second half of the year are driven by a positive outlook for the fourth quarter, which tends to benefit from seasonally higher spending on advertising campaigns,” said said Nicola Allais, CFO of DoubleVerify.

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