DV360 announces update to Structured Data Files (SDF) and introduces new QA format
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs. These updates are designed to improve the process of managing Display & Video 360 resources in bulk.
Structured Data Files (SDFs) are a type of file format used by Display & Video 360 for uploading and downloading campaign data. According to the Display & Video 360 API documentation, SDFs are comma-separated values (CSV) files that allow for bulk retrieval and management of various campaign resources within the platform. These resources can include:
- Campaigns
- Insertion Orders
- Line Items
- Media Products (like YouTube video inventory)
- YouTube Ad Groups
- YouTube Ads
SDFs offer an efficient way to manage large datasets of campaign information, potentially saving time compared to manual updates within the Display & Video 360 interface.
What's new in SDF v7.1?
Display & Video 360 v7.1 introduces the following updates for SDFs:
- Support for New TrueView Video Ad Settings: Line items can now include settings for TrueView video ads, a type of YouTube ad format that allows viewers to skip the ad after a certain amount of time.
- Terminology Updates: Three insertion order columns have been renamed to use "KPI" (Key Performance Indicator) instead of "Performance Goal." An objective column has also been introduced for insertion orders, but it's currently in beta and limited to participating clients.
Understanding the new SDF QA format
The new SDF QA format is currently in open beta, meaning it's being tested and may be subject to changes before a final release. QA stands for "Quality Assurance" and these SDF files are designed for human readability. They provide campaign resource settings in a format that is easier to understand compared to standard SDFs, which use numeric IDs.
Here's a breakdown of the key features of the SDF QA format:
- Read-Only: QA files can only be used to review existing resource settings, not to create or modify them within Display & Video 360.
- Human-Readable Data: QA files use display names instead of numeric IDs for easier comprehension.
- Limited File Types: Currently, only two file types are available in the QA format: Line Item - QA and YouTube Ad Group - QA.
- Availability: QA format files are presently only accessible through the Display & Video 360 user interface.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers