DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
This new feature will give advertisers the ability to proactively ensure their CTV creatives comply with publisher-specific requirements, minimizing friction in the ad delivery process.
The surge in popularity of CTV has created a complex landscape of technical specifications and publisher guidelines. DV360's eligibility checks aim to address this, providing greater campaign efficiency and a smoother experience for advertisers.
Key benefits of the new publisher eligibility checks:
- Pre-Approval Verification: Advertisers can review their CTV assets before submission, potentially avoiding costly delays due to non-compliance with publisher requirements.
- Improved Campaign Velocity: The proactive identification of issues helps expedite the approval process, ensuring faster campaign launches.
- Enhanced Transparency: The streamlined workflow offers increased transparency into the CTV advertising landscape.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Large Language Model sparks privacy concerns in the EU
The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.
Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Display & Video 360: Audience profile analysis deprecation announced
Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
Apple announces updated App Store Privacy requirements for developers
Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Snap reports Q1 2024 results: growing user base and revenue diversification
Snap released its financial results for the first quarter of 2024 on April 25, 2024. The report highlights growth in both user engagement and revenue, with the company attributing this success to a focus on community building and advertising innovation.
Understanding YouTube's reused content policy
A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Study: Generative AI poised to accelerate economic growth, create new jobs
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
IAB wins legal challenge against FTC's proposed online subscription rules
The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
Meta reports strong Q1 2024 results, fueled by growth in family of apps
Meta (Facebook) this week released its first-quarter 2024 financial results on April 24, 2024, reporting healthy growth across its core Family of Apps (FoA) and continued investment in its ambitious Artificial Intelligence (AI) initiatives and Reality Labs division.