EDPB on the minimum thresholds for cookies banners
The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
![EDPB](/content/images/size/w2000/2023/01/EDPB.jpg)
The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
The report restricts the minimum thresholds and finds unlawful pre-ticked boxes, tiny links in another text, links outside the cookie banner, claiming legitimate interest for installing non-essential cookies, not offering a permanent option to withdraw consent, and no reject option on the first layer (but hidden in a sub-layer).
“We are very happy that the authorities agreed on the minimum threshold for protections against abusive banners. Cookie banners became the poster child of the GDPR being undermined. We need authorities to take urgent action, to ensure citizens’ trust in European privacy laws,” said Ala Krinickytė, data protection lawyer at noyb.
Noyb says this document can be the first step to ensure minimum requirements for cookie banners.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers