Epsilon integrates Proximic by Comscore
The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.
Epsilon this week partnered with Proximic by Comscore, a division of Comscore specializing in audience and content targeting, to implement enhanced contextual data solutions. The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.
Key Benefits of the Partnership
- Enhanced Contextual Understanding: Proximic's AI-powered contextual classifications will give Epsilon in-depth insights into content across various touchpoints (CTV, audio, desktop, and mobile). Focus areas include brand suitability, inventory quality, and IAB and GARM categorizations.
- Targeting in a Privacy-Centric Landscape: The partnership aligns with the industry's move toward privacy-first advertising. Rich contextual data enables marketers to effectively target audiences within biddable environments, adapting to changes surrounding traditional identifiers.
- Improved Efficiency and Performance: Epsilon Digital users can expect enhanced inventory visibility thanks to Proximic's data. This leads to greater efficiency when optimizing campaigns and maximizing performance.
“We’re excited to see our relationship grow with Comscore as a longstanding Publicis partner as we work together to enhance cross-screen ad quality for our global client base,” said Rachael Churchill, Senior Vice President of Quality & Operations at Epsilon.
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