Europeans spent $14.8 billion across the App Store and Google Play during 2020

Europeans spent $14.8 billion across the App Store and Google Play during 2020

Sensor Tower last week estimated that European consumers spent an estimated $14.8 billion across the App Store and Google Play during 2020.

Sensor Tower says this number represents a 31 percent year-over-year increase in gross revenue from 2019, based on user spending for in-app purchases, subscriptions, and premium apps.

The European country that drove the most revenue in 2020 was the United Kingdom, generating $2.9 billion in user spending across the App Store and Google Play, up 33 percent Y/Y. Germany was close behind with $2.8 billion, an increase of 33.3 percent, while France ranked No. 3, having accrued $1.7 billion, up 25.8 percent.

According to Sensor Tower data, the App Store drove the majority of user spending in Europe, generating $8 billion in gross revenue in 2020, a Y/Y increase of more than 31 percent. Google Play revenue grew 30.8 percent Y/Y to $6.8 billion.

Sensor Tower justifies the accelerated growth with the COVID-19 pandemic and lockdowns.


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