By Luís Daniel Rijo in Display News — Jan 11, 2021

Europeans spent $14.8 billion across the App Store and Google Play during 2020

United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.

Sensor Tower last week estimated that European consumers spent an estimated $14.8 billion across the App Store and Google Play during 2020.

Sensor Tower says this number represents a 31 percent year-over-year increase in gross revenue from 2019, based on user spending for in-app purchases, subscriptions, and premium apps.

The European country that drove the most revenue in 2020 was the United Kingdom, generating $2.9 billion in user spending across the App Store and Google Play, up 33 percent Y/Y. Germany was close behind with $2.8 billion, an increase of 33.3 percent, while France ranked No. 3, having accrued $1.7 billion, up 25.8 percent.

According to Sensor Tower data, the App Store drove the majority of user spending in Europe, generating $8 billion in gross revenue in 2020, a Y/Y increase of more than 31 percent. Google Play revenue grew 30.8 percent Y/Y to $6.8 billion.

Sensor Tower justifies the accelerated growth with the COVID-19 pandemic and lockdowns.

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