Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard. The integration of Tipaldi enables advertisers to automate all publisher and affiliate payments.
The joint solution combines Everflow’s performance marketing tracking, analytics, and automation with Tipalti’s publisher payouts processing to 190 countries, 6 payment methods, and in 120 local currencies. According to Tipaldi, the combined solution also helps reduce the risk for ad tech clients by keeping them in compliance with global payment regulations and tax codes.
Everflow has embedded the Tipalti publisher onboarding portal directly into its platform, where publishers provide their payment and tax details, which are instantly validated to reduce payment errors. This saves time for Everflow customers by eliminating manual data entry. Payment instructions are automatically sent to Tipalti based on Everflow performance data per each partner/affiliate and Tipalti provides proactive payment status communications to publishers.
“The Everflow-Tipalti integration has been integral in streamlining our processes, from driving performance to payment,” says Jen Lee, Head of Affiliate, Ro, a telehealth company. “We’re able to focus on what matters, driving high quality industry compliant performance with our partners. Managing our Affiliate department has become easier knowing that the payments will be processed seamlessly while also maintaining compliance.”