Experian last week rolled out an address, email, and phone validation within Salesforce Commerce Cloud. Experian says the purpose of such validation is to ensure that customer contact information is collected accurately, at the point of capture.
According to Experian, one of the brands leveraging the solution is Shiseido. “The Experian platform and interface were very easy to use,” says Chris Dooley, executive director of digital & retail at Shiseido Americas. “The cost and relationship were ideal for our business.”
“Generally, in business, if you are working with a third-party with various functionality you hear about stuff when it goes wrong,” added Dooley. “In my time here, I have never heard about something going wrong with our address functionality. The functionality is used consistently across our sites, it integrates well in our platform and in our apps, and it just works.”