Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
According to Facebook, when users click on the ad, Facebook directs users to the Product Details Page, where users can view additional imagery, and browse additional products from the brand. Users can also save the product to their wishlist or share with friends.
“I’ve found the most success running ads in an environment where the consumer is already in a shopping mindset, which the Shop tab naturally attracts. The more frequently I can get in front of the consumer in that mindset, the better my potential for ROI,” commented Hannah Gardner, Senior Associate of Acquisition Marketing at Away.
Users can also hide or report the new ads in the Instagram Shop Tab.
Instagram Shop was launched last year and is available in APAC, EMEA, and America.