Facebook introduces Ads in the Instagram Shop Tab
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
![Facebook introduces Ads in the Instagram Shop Tab](/content/images/size/w2000/2021/08/Ads-Instagram-Shop-Tab.jpg)
Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.
According to Facebook, when users click on the ad, Facebook directs users to the Product Details Page, where users can view additional imagery, and browse additional products from the brand. Users can also save the product to their wishlist or share with friends.
“I’ve found the most success running ads in an environment where the consumer is already in a shopping mindset, which the Shop tab naturally attracts. The more frequently I can get in front of the consumer in that mindset, the better my potential for ROI,” commented Hannah Gardner, Senior Associate of Acquisition Marketing at Away.
Users can also hide or report the new ads in the Instagram Shop Tab.
Instagram Shop was launched last year and is available in APAC, EMEA, and America.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers