By Luís Daniel Rijo in Social News — Apr 11, 2019

Facebook introduces new brand safety controls for advertisers

Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.

Here the explanation for each brand safety category:

Limited inventory offers maximum protection, similar to the opt-in category exclusions available today.
Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
Full inventory selects minimal protection and ads may be delivered to all eligible content.

According to Facebook, depending on the advertiser selection, the ads would be shown within in-stream, Instant Articles or Audience Network web placements where there is no strong language (Limited), a few instances of strong language (Standard) or multiple instances of such language (Full).

The brand safety filter applies to ads delivered within Instant Articles, Audience Network, and Facebook in-stream video.

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