Facebook today introduced the on-Facebook destination for Automotive Inventory Ads (AIA). With an on-Facebook destination, users don’t leave Facebook when converting on the ads. Advertisers do not need a website to get the leads from Facebook traffic.
When a shopper clicks on an auto dealer’s ad, they’ll land on a dynamic Vehicle Detail Page (VDP) on Facebook that’s created using information from the dealer’s auto catalog. From this VDP, shoppers can research vehicles, discover additional inventory, and connect directly with dealers via Facebook Messenger, lead form, phone call, or by visiting a dealership in person.
Facebook says that advertisers driving AIA campaigns to an on-Facebook ad destination are having a reduced cost-per-lead by 82% and a reduced cost-per-content view by 17% versus a website destination.
According to Facebook, the on-Facebook destination also offers a frictionless shopping experience, as 55% of people are not willing to wait for a web page to load when shopping.
Facebook launched Automotive Inventory Ads (AIA) last year for automotive advertisers. The Automotive Inventory Ads (AIA) are dynamic ads that use the Facebook pixel or SDK to show ads to in-market shoppers including the recent website/app visitors.
AIA enables manufacturers and dealers to upload their entire catalog of vehicle inventory with details such as make, model, and year, and then show the inventory and features. According to Facebook, Automotive Inventory Ads automatically generates ads that show the most compelling inventory to the right audiences.