Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung. Factual says advertisers are now able to reach over 130 million US consumers with their audiences, and their households, based on real-world data — “no panels, proxies, or unreliable modeling.”
According to Factual, by using audiences, advertisers move beyond content to reach TV viewers based on their real-world behavior. Factual created 90 audiences specifically for TV.
FreeWheel this year revealed that 76% of the video ad views in Europe are non-audience targeted.