Feature.fm and SonoSuite today announced a partnership that embeds marketing automation tools - including Pre-Saves, Smart Links, and fan data capture - directly into SonoSuite's white-label music distribution infrastructure, reshaping how independent distributors can offer marketing services to the artists and labels on their platforms.

The announcement, dated June 8, 2026, marks a structural change for distributors that use SonoSuite's B2B SaaS platform. Until now, distribution and marketing have largely been separate workflows. Labels and artists using a SonoSuite-powered distributor would typically need to manage their release promotion through external tools, logging into separate platforms to build pre-save pages, track fan engagement, or analyze campaign performance. The new integration removes that separation.

According to Feature.fm, the integration was designed specifically around the operational needs of modern distributors, labels, and white-label distribution businesses that require flexible ways to manage marketing access, customer permissions, and artist workflows at scale. The technical architecture supports both platform-level deployments and dedicated client-level environments, which means a distributor can choose to roll out marketing tools across its entire user base, or configure isolated workspace environments for specific labels and clients.

What the integration actually does

The core of the partnership is the creation of dedicated Feature.fm workspace environments inside SonoSuite-powered platforms. These workspaces allow distributors and their teams to independently access, manage, edit, and analyze marketing assets in a self-serve capacity, without needing to exit the distribution environment they already work in.

Three main capabilities become available through the integration. First, distributors gain automated creation of Pre-Savecampaigns - landing pages that allow fans to authorize an upcoming release to be added to their Spotify, Apple Music, or Deezer library the moment it goes live. Second, Smart Links can be generated automatically, creating single destination pages that route fans to whichever streaming platform they prefer. Third, fan and audience data capture becomes available at the distributor level, feeding into centralized analytics.

The workspace architecture is significant because it also gives distributors control over how marketing access is extended downstream. A distributor running dozens or hundreds of label clients can set permissions differently for each one. One label might receive full access to create and manage its own campaigns; another might receive a more limited view. That flexibility, according to Feature.fm, was one of the primary design goals.

"Throughout the development of this partnership, we focused heavily on the way modern distributors actually operate and support their clients," said Dan Sander, Chief Commercial Officer at Feature.fm. "Distributors increasingly need flexible ways to both integrate marketing automation into their workflows and provide varying levels of control and access to their artists, labels, and distribution customers. We're thrilled to partner with SonoSuite on a solution that was built specifically with distributors in mind and gives their clients powerful new ways to offer marketing services at scale."

SonoSuite's infrastructure position

SonoSuite, founded in 2007 and headquartered in Barcelona, Spain, is a B2B SaaS platform that enables companies to launch and operate their own branded music distribution businesses. It is not a consumer-facing distributor. Instead, it supplies the infrastructure - distribution pipelines, rights management, royalty processing, catalog management - that allows other companies to run their own distribution operations under their own brand.

This white-label model means that SonoSuite's customer base consists of companies that are themselves in the business of serving artists and labels. When SonoSuite adds a new capability to its platform, that capability becomes available to every distributor built on its stack. The scale effect is therefore multiplied: one integration with SonoSuite can theoretically reach a large number of downstream artists and labels through multiple distributor intermediaries simultaneously.

According to Hen Heimdal, Chief Commercial Officer at SonoSuite, "Distributors today are increasingly expected to provide both distribution and marketing infrastructure to their clients. Feature.fm's flexible integration model allows our customers to embed powerful marketing automation directly into their own platforms while maintaining control over how those tools are offered to artists and labels. We also see significant long-term value in what Feature.fm is building around fan CRM, audience data management, and fan messaging."

That reference to fan CRM is worth examining. Customer relationship management for fan audiences is a distinct category from standard B2B CRM tools. Rather than managing leads and deals, it concerns managing the direct relationship between an artist and the people who listen to and engage with their music - capturing email addresses from fans who complete pre-save actions, segmenting those audiences, and eventually enabling direct messaging or promotional campaigns. Feature.fm has been building this capability as a separate layer alongside its campaign tools, and the SonoSuite deal creates a new distribution channel for it.

The business logic for distributors

Independent music distribution has changed considerably since services like DistroKid, TuneCore, and CD Baby first made it inexpensive for artists to reach streaming platforms. The initial proposition was simple: upload your music, and it appears on Spotify, Apple Music, and others within days. But that simplicity has also commoditized the core distribution function. Prices have dropped. Margins have thinned. And the question of what else a distributor can offer - what additional services justify a higher tier or a revenue share arrangement - has become more pressing.

Marketing services represent one answer. Spotify's 276 million Premium subscribers as of Q2 2025 and its vast ad-supported tier mean that the streaming ecosystem is large enough to support sophisticated marketing activity. But most independent artists do not have dedicated marketing teams. They rely on their distributors, labels, or services companies to guide them. A distributor that can offer a working pre-save tool, a smart link, and a fan data dashboard inside its own platform is offering something tangibly more useful than one that merely moves audio files to streaming services.

Caio Coelho, CEO of Brazil's Paralogy - a company that uses SonoSuite's infrastructure - commented directly on this dynamic in the announcement. "It's incredibly valuable to see distributors like SonoSuite including crucial promotional services, such as Feature.fm," Coelho said. "The independent music industry demands increasingly creative solutions to engage with fandom and drive catalog growth. Initiatives like this, which aim to make life easier for labels and artists, are fundamental and demonstrate a real understanding of today's market needs."

Paralogy's perspective is relevant because it illustrates the practical chain of value. Paralogy operates in Brazil using SonoSuite's white-label infrastructure. Through the Feature.fm integration, Paralogy will be able to offer its own clients - the labels and artists on its platform - marketing tools that it did not previously have access to, without building those tools itself.

Feature.fm's enterprise context

Feature.fm was launched in July 2014 and is headquartered in New York, with additional operations in Tel Aviv, Israel. The company is led by co-founder and CEO Lior Aharoni, alongside Chief Technology Officer Zohar Aharoni and Chief Commercial Officer Dan Sander. Its platform serves independent artists and labels with a set of tools including Smart Links, Pre-Saves, fan relationship management, and campaign analytics.

The company's client base includes some notable enterprise names. According to Feature.fm, its marketing infrastructure is trusted by TikTok's SoundOn, EMPIRE, Beggars Group, Concord, and Sony Music's The Orchard and AWAL. These relationships suggest the platform operates across a broad spectrum - from major-label-affiliated services to independent-focused operations. In March 2026, Feature.fm announced an expansion of its enterprise relationships to include Concord, Reservoir Recordings, A24 Music, Horus Music, EmuBands, Nashville Harbor Records and Entertainment, Big Machine Rock, Curb Records, Wildlife Entertainment, Artlist, Metropolitan Groove Merchants, Silverback Music, Thirty Tigers, and Big Loud Rock.

The SonoSuite partnership is a different kind of move. Rather than adding one or two enterprise clients at a time, embedding inside SonoSuite's infrastructure creates a potential pathway to reach every company that operates on SonoSuite's platform. The difference is structural: Feature.fm becomes part of the distribution stack, not just a tool that individual clients happen to use.

Technical dimensions and permissions architecture

The integration's approach to permissions management is technically notable. Music distribution businesses at scale face a common challenge: their clients - labels, artist management companies, content services organizations - have very different needs and levels of technical sophistication. A major independent label with a dedicated marketing team has fundamentally different requirements from a small artist-services company handling a handful of roster members.

The Feature.fm workspace model addresses this through what appears to be a layered access system. At the platform level, a SonoSuite-powered distributor can decide whether to activate Feature.fm capabilities across its entire user base or selectively. At the client level, the distributor can configure which tools each label or artist account can access and edit. The workspace system allows each client to manage, edit, and analyze their marketing assets independently, without interfering with other accounts on the same platform.

This kind of permissions architecture matters for distributors because they are operating as intermediaries. They are responsible for their clients' activity on their platform, which means they need control over what those clients can do. A distributor that accidentally gives one label access to another label's campaign data, or allows an artist to generate marketing assets that consume resources beyond what their plan covers, faces real operational and commercial problems. The workspace isolation model is designed to prevent these scenarios.

The question of audience data management sits at the center of longer-term commercial interest. First-party data has become a dominant priority in digital marketing, as cookie-based tracking has declined and platforms have tightened restrictions on third-party audience signals. For music distributors and labels, fan data collected through pre-save campaigns and smart link interactions - email addresses, streaming platform preferences, geographic location - represents a directly collected, zero-party signal that has genuine commercial value. Feature.fm's fan CRM layer captures and organizes this data, and the SonoSuite integration routes it into a system where distributors and their clients can act on it.

Why this matters for marketing professionals

The broader context for marketing professionals who follow ad tech and marketing technology is that the music industry is undergoing a shift similar to the one digital advertising has been navigating for several years. The value of reaching audiences through first-party relationships - rather than through intermediaries or third-party data - is becoming central to music marketing strategy, just as it has become central to brand advertising strategy.

Pre-save campaigns are one of the clearest examples of first-party data collection in the music context. When a fan completes a pre-save, they authorize an application to interact with their streaming account and, typically, consent to receive future communications from the artist. That creates a direct relationship between artist and fan that does not depend on an algorithm's willingness to surface content or a social platform's reach dynamics. The Trade Desk's Galileo platform, which focused on first-party data matching for advertisers, addressed exactly this shift in 2023 - and the music industry is now building parallel infrastructure.

The challenge for most independent distributors has been that building or maintaining fan data infrastructure is technically demanding and costly. By embedding Feature.fm's tools directly into SonoSuite's platform, the partnership offers a path for smaller and mid-sized distributors to access fan CRM capabilities they could not realistically have built on their own.

There is also a competitive dynamic worth noting. Distribution platforms that can offer marketing infrastructure alongside core distribution services create stickier relationships with their clients. A label or artist that is generating fan data through a distributor's integrated tools, and accessing that data through the distributor's workspace, has a stronger reason to remain with that distributor than one using only the basic upload-and-distribute service. The integration can therefore function as a retention mechanism as much as a value-added feature.

At the same time, the announcement reflects a pattern that has been visible across B2B marketing technology more broadly - the tendency toward consolidation of workflows into fewer platforms. Bombora's curated ecosystem audiences launch with partner data providers in late 2025 illustrated how B2B platforms are increasingly bundling data and activation capabilities that were once separate. The Feature.fm and SonoSuite deal reflects a similar impulse in the music industry's distribution stack.

Timeline

Summary

Who: Feature.fm, a New York-based music marketing and fan data platform, and SonoSuite, a Barcelona-based B2B SaaS company providing white-label infrastructure for music distribution businesses globally.

What: A strategic partnership that embeds Feature.fm's marketing automation technology - including Pre-Save campaigns, Smart Links, fan data capture, and self-serve workspace environments - directly inside SonoSuite's white-label distribution platform. The integration supports both platform-level and client-level deployments, with configurable permissions for distributors to control what marketing access their label and artist clients receive.

When: Announced on June 8, 2026.

Where: The partnership spans New York (Feature.fm headquarters) and Barcelona, Spain (SonoSuite headquarters), with the integration delivered inside SonoSuite-powered distribution platforms operating globally. A client example cited in the announcement is Paralogy, operating in Brazil.

Why: Independent distributors are under increasing pressure to offer services beyond basic music delivery to streaming platforms. The integration allows SonoSuite-powered distributors to add marketing infrastructure to their platforms without building those tools themselves, while Feature.fm gains a structural distribution channel into a network of independent distributors and the labels and artists they serve. The partnership also reflects the growing priority of first-party fan data in the music industry, as direct artist-to-fan relationships increasingly carry commercial value.