Ford this month had granted a patent application for Billboard Interfaces for Vehicle Displays. The patent application US 2021/0133810 A1 was initially filled in December 21, 2016.
According to the patent, the cars will interact with the billboards in the road, via a camera, and display screens. The patent says the car display will facilitate the users, driver or passengers, to obtain information related to a nearby billboard.
In 2019, the average commuting time in Europe was 25 minutes.
In Germany, 68% of the 41.3 million employees used their car to commute in 2016. In the Netherlands, 60% of commuting is done by car, and in France no less than 7 out of 10 use their car to commute.