found.ee launches an Ad Builder with audio playable banner ads
found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).
Advertisers can try the new found.ee Ad Builder, after sign up for a free account.
According to found.ee, the creatives built by advertisers, have a streaming widget from Apple Music, Spotify, SoundCloud, YouTube, Show.co, etc., plus a CTA button, driving to the band’s website, a store or a streaming platform.
found.ee says ads featuring embeddable songs or videos performed 4 to 8 times better than standard banner ads, driving down the CPC (cost per click) rates.
“These ads get tremendous response, both in terms of plays and clicks and make it easy to engage existing fans or convert new ones,” said Jason Hobbs, CEO, found.ee. “Now we can take a track streaming from Apple Music and get it directly in front of fans that stream on Apple Music, and take a Spotify song and get it in front of fans that prefer Spotify. We could never do it before. Now an entire campaign is ready in less than 5 minutes. It’s a game-changer for how we market new releases.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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