Free product listings conversions from GA4 are now available in Merchant Center
Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.
Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.
According to Google, first advertisers need to turn the auto-tagging on in Merchant Center, and then connect an existing Google Analytics (GA4) property with Merchant Center account, by visiting the conversions settings page.
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