Amazon Advertising last month announced the launch of enhanced transparency for Freevee advertising campaigns, in Amazon DSP.
Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
This information provides valuable insights into campaign performance and context, allowing for more informed media buying decisions.
Key features of the new Content Genre and Content Rating reporting:
- Downloadable reports: Access detailed breakdowns of ad impressions by genre and rating.
- Campaign insights: Evaluate ad placement context and assess alignment with target audiences.
- Strategic optimization: Leverage data to fine-tune media plans and campaign settings.
- Region: North America (United States)
- Access: Managed service and self-service advertisers
- Location: Amazon DSP