FuboTV bolsters Fantasy Sports offerings with Matthew Berry's Fantasy Life

FuboTV Inc. (NYSE: FUBO), a leading sports-first live TV streaming platform, today announced a significant expansion of its fantasy sports content through a partnership with Matthew Berry's Fantasy Life. This collaboration marks a strategic move for FuboTV as it seeks to enhance its offerings in the competitive streaming market.

According to the announcement, Fubo Sports, the free ad-supported streaming TV (FAST) network from FuboTV, will stream three original series from Fantasy Life. This partnership comes at a crucial time, just ahead of the 2024-25 NFL and college football seasons, positioning FuboTV to capitalize on the growing interest in fantasy sports and sports betting.

The three Fantasy Life original series that will be available on Fubo Sports are:

1. Fantasy Life: Hosted by Kendall Valenzuela and Adam Ronis, this show provides expert analysis, insider tips, and the latest updates on fantasy sports. It aims to cater to both seasoned players and newcomers in the fantasy sports arena.
2. The Fantasy Life Show: Ian Hartitz and Dwain McFarland lead this program, offering sharp analysis and data-driven insights specifically focused on fantasy football. The show covers player rankings, weekly matchups, and strategies to help viewers make informed decisions in their fantasy leagues.
3. The Betting Life Show: Hosted by Matthew Freedman, Thor Nystrom, and Claudia Bellofatto, this series provides guidance on sports betting. It offers expert analysis, strategic insights, and coverage of betting trends to assist viewers in making informed betting decisions.

Pamela Duckworth, head of Fubo Studios at FuboTV, emphasized the significance of this partnership, stating, "Matthew Berry is a sports analyst icon and we can't wait to bring his Fantasy Life originals to Fubo Sports just in time for football season to kick off." Duckworth also highlighted the company's strategy to differentiate its programming in the crowded sports streaming market, noting that fantasy sports create an opportunity for Fubo Sports to connect with enthusiastic superfans.

The distribution of these shows will be extensive. The Fantasy Life Show will stream daily Tuesday through Saturday at 10 a.m. ET on Fubo Sports. Meanwhile, Fantasy Life and The Betting Life Show will be available on-demand with a Fubo subscription. This content will be accessible across multiple platforms, including fubosportsnetwork.com, Amazon Freevee, LG Channels, Samsung TV Plus, Sling Freestream, The Roku Channel, VIZIO WatchFree+, Tubi, Plex, and Tablo TV.

This move by FuboTV aligns with the company's broader strategy of positioning itself as a sports-first streaming platform. By incorporating high-quality fantasy sports content, FuboTV aims to attract and retain subscribers who are deeply engaged with sports, particularly football. The timing of this partnership, coinciding with the start of the football season, is strategic, as fantasy football participation typically surges during this period.

The collaboration also leverages Matthew Berry's significant influence in the fantasy sports world. Berry, often referred to as the "godfather of fantasy football," brings considerable credibility and a large following to this partnership. His background includes being a New York Times bestselling author for his book "Fantasy Life," a Sports Emmy Award winner, and a member of the Fantasy Sports Gaming Association Hall of Fame. Berry's regular appearances on NBC and Peacock platforms, including "Football Night in America," further enhance his profile and potential draw for FuboTV subscribers.

This partnership comes in the context of FuboTV's ongoing efforts to expand its content offerings and differentiate itself in the competitive streaming market. The company has been actively pursuing partnerships and content deals to enhance its appeal to sports fans. For instance, in September 2023, Matthew Berry's Fantasy Life had already partnered with LG Electronics USA to present weekly shows exclusively on LG Channels, demonstrating the brand's growing reach across different platforms.

FuboTV's focus on sports and now fantasy sports content aligns with broader industry trends. The fantasy sports and sports betting sectors have seen significant growth in recent years, with increasing legalization of sports betting across the United States contributing to this trend. By integrating fantasy sports content, FuboTV is positioning itself to capitalize on this growing market segment.

From a business perspective, this partnership could potentially help FuboTV in several ways:

1. Subscriber Acquisition: The addition of exclusive fantasy sports content could attract new subscribers, particularly those deeply interested in football and fantasy leagues.
2. Engagement: Fantasy sports content may increase viewer engagement, potentially leading to longer viewing times and more frequent use of the platform.
3. Differentiation: In a crowded streaming market, specialized sports content helps FuboTV stand out from competitors.
4. Cross-promotion: The partnership opens opportunities for cross-promotion between FuboTV's live sports offerings and fantasy content.

Key facts about the FuboTV and Fantasy Life partnership

• Announced on August 26, 2024
• Three original series from Fantasy Life to be streamed on Fubo Sports
• Content will be available across multiple streaming platforms
• Partnership timed to coincide with the 2024-25 NFL and college football seasons
• Aims to enhance FuboTV's appeal to sports and fantasy sports enthusiasts
• Leverages Matthew Berry's reputation and expertise in fantasy sports