GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
This update grants greater flexibility and control over data sharing for cross-platform advertising strategies.
Subproperties and roll-up properties can now be directly linked with Search Ads 360 and Display & Video 360, mirroring the existing linking functionality for standard properties.
Benefits of GA4 Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360
- Granular Data Sharing: Share specific data subsets from subproperties or aggregated data from roll-up properties with relevant advertising platforms.
- Targeted Audience Reach: Leverage roll-up properties to reach audiences spanning multiple properties through Display & Video 360 campaigns.
- Streamlined Workflows: Maintain consistent data sharing processes across all property types for efficient campaign management.
Functionality
- Linked subproperties and roll-up properties share data with Search Ads 360 and Display & Video 360 identically to standard properties.
- Existing linking instructions for Search Ads 360 and Display & Video 360 seamlessly apply to subproperties and roll-up properties.
Impact
- Marketing professionals with complex organizational structures can gain greater control over data utilized for programmatic advertising campaigns.
- This update facilitates more targeted audience segmentation and analysis, fostering improved campaign performance.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers