Germany to limit Google's data sharing between services
Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
![Germany](/content/images/size/w2000/2023/01/germany.webp)
Bundeskartellamt last week announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
The decision may impact Google’s capabilities of measurement and targeting, as less data is being collected for advertising purposes.
Germany’s national competition regulatory agency says Google is combining a variety of data from various services and uses them to create very detailed user profiles which the company can exploit for advertising and other purposes. This gives Google a strategic advantage over other companies.
Google’s services collecting data include Search, YouTube, Google Play, Google Maps, and Google Assistant.
Bundeskartellamt wants that users using Google can limit the processing of data to the specific service used. Bundeskartellamt says right now, the choices are not sufficiently transparent and too general.
Bundeskartellamt expects a final decision to be issued in 2023.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers