Glewed TV taps Yahoo as preferred SSP for connected TV and display ads

Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory, Yahoo today announced.

According to Yahoo, Glewed TV has  adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, beginning with display.

Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content, spanning food, sports, DIY, educational, documentaries, wildlife, travel, comedy, product reviews, and movies.

“Standalone DSPs cannot compare to Yahoo’s full-stack offering,” said Eric Fitzpatrick, VP Strategy of Glewed TV. “Yahoo’s integrated SSP and DSP provides a direct path between demand and supply, driving more efficiency for advertisers, greater yield for Glewed TV, and better transparency and optimization for all. We look forward to continued success and collaboration with them as our preferred SSP.”