Glewed TV taps Yahoo as preferred SSP for connected TV and display ads
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
![Glewed TV](/content/images/size/w2000/2022/03/Glewed-TV.png)
Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory, Yahoo today announced.
According to Yahoo, Glewed TV has adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, beginning with display.
Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content, spanning food, sports, DIY, educational, documentaries, wildlife, travel, comedy, product reviews, and movies.
“Standalone DSPs cannot compare to Yahoo’s full-stack offering,” said Eric Fitzpatrick, VP Strategy of Glewed TV. “Yahoo’s integrated SSP and DSP provides a direct path between demand and supply, driving more efficiency for advertisers, greater yield for Glewed TV, and better transparency and optimization for all. We look forward to continued success and collaboration with them as our preferred SSP.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers